In January 2016 we were approached by Golley Slater to create a 30″ TV Campaign for Health Wise Wales – a Welsh Government initiative in partnership with Cardiff University, created to learn more about the health of the nation.
The campaign, which included a complex CGI requirement, was designed to position HWW as an initiative that was protecting the people of Wales for the future.
The commercial aired in late February and was influential in getting people to sign up to the survey.
Ben Smith, Director for Gingenious – We were thrilled to be asked to work on this campaign, as it gave us a great opportunity to show that we could deliver what was quite a complicated technical brief, on time and on budget. We learnt an awful lot along the way on this one, partnering with Bait Studios to advise us on the CGI development and working closely with Golley Slater’s creative team to ensure the campaign was a success. The client was thrilled with the results and the campaign has been very successful. We have now also produced a follow-up series with case studies who signed up after seeing the original ad.