Land Rover – Discovery Sport

Branded Content

The story goes that the design for the first ever Land Rover was sketched into a damp sandy beach by Maurice Wilks, technical chief of Rover, in the summer of 1947.

Working in conjunction with his brother Spencer, Maurice came up with the idea of a world-conquering off-road vehicle whilst walking by the ocean near their farm in North Wales.

It would offer the benefits of a tractor, but with on-road usability. It would be a Rover for the land. A Land Rover.

In the Autumn of 2016 we were approached by Land Rover who were collaborating with Finn Beales to create some branded content.

The film we pitched would follow Finn on a landscape photography assignment – a road trip through Wales ending on the hallowed white sands of Black Rock Beach in the North of the country. A journey home.


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