Welcome to Gingenious
We create video that feels and performs like commercial TV advertising,
for the digital content space, on digital content budgets.
Founded in 2007, Gingenious was created with one simple mission, to help our clients use online video, the most powerful marketing tool on the planet, to get them the commercial results they desire, without having to commit to big media spending.
Ten years on, the option for brands to use video online to drive revenue and raise awareness with minimal advertising spend is more viable than it has ever been. Our goal is to help those brands maximise the returns they see on their investment, however big or small, by producing video with strong commercial fundamentals.
We know, making work that looks nice is cool, but it’s pretty pennies, not pretty pictures that seem to make our clients (and their bosses) really happy. It’s why we approach all online video briefs with a commercial advertising focus first and encourage our clients to do the same.
Whether it’s talking heads or a big commercial campaign, we believe whatever we produce for our clients should be considered and Directed. The ideas we dream up should be thoroughly assembled in pre-production, every second of the timeline deliberated in post.
An investment of time and attention to detail is what sets our work apart, and is what ultimately gets our clients the tangible commercial results they need.
As a team, we believe every new project presents an opportunity to make new friends, and to build those connections we live by three simple rules: Be Smart. Be Kind. Communicate.
It is these rules that form the foundation to how we approach every project, and why we’re now trusted to create content for some of the UK’s biggest, most visible brands.
Sounds too good to be true, we know…but don’t take our word for it,
take a look at what some of our customers have to say:
”The quality of this production simply blew us away. The commercial thought behind the videos is exceptionally high – so much so, we would normally expect to have to go to a creative agency for it. The team is so cool to work with too. We felt from day one that they really cared about our business and wanted us to succeed, and so we were open to these new ideas and ways of working which delivered really impressive results for us.”
– Jacob Nielsen – Founder, Rentecarlo
”When we approached Gingenious it was to create a very standard corporate video, but even on our fairly limited budget, they convinced us that we could create so much more. It was, without doubt, a risk for us, having never set out to make something of this quality before, but what they delivered really exceeded our expectations. We’ll never look at video in the same way again.”
– Martyn Whieldon, Head of Sales, Samuel Heath
”I always thought this video was going to be good, but when I actually saw the first draft I was speechless. The traction this thing gained, overnight, was unbelievable. I started getting direct messages from celebrities and athletes, who all after seeing the video, have pledged their support to the cause. We’re well on our way to our target of £100k – but the awareness this piece has raised, both here and the states, is just incredible”.
– Josh Llewellyn, Owner J Squared Marketing